#TenClassyQuestions with Moira Dunne


1. What is your favourite quote?
Just Do It! It’s a Nike advertising slogan that originally motivated me to go out running! It stuck in my head and I find it encourages me when I am procrastinating or feeling low in confidence about a difficult task.

2. How do you spend an average day of your life?
Over the past year I have set up my own consultancy beproductive.ie so every day is completely different, which I love. A lot of days are spent working with clients in their offices or attending business network meetings.
Days working at home look like this:
Wake up and tweet daily beproductive.ie tips
Writing business articles/reports/training courses when energy and focus is high
General administration and emails when energy and focus is lower

3. How do you spend your free time?
Yoga, walking, family, following Dublin GAA football team and I recently started research for my first book.Moira_Dunne_Ten_Classy_Questions

4. What was one of your most defining moments in life?
Probably moving to the UK in 1986 to study and then work in the Pharmaceutical Industry for 10 years. It wasn’t by choice but after graduating from Trinity College Dublin there were no jobs here for graduates. I was desperately lonely leaving home. But a lot of great things came out of those 10 years: I met my husband, I made some great friends that I still have and I got fantastic business training and experience.

5. What is your best childhood memory?
Travelling to GAA matches during the summer all around Ireland with my parents and two sisters. My father was the TV match commentator so it was always a great adventure. Sitting in the Press Box helping him keep the scores was special.

6. What do you feel most proud of?
My daughter Maeve who is 15 years old.

7. Who do you most admire in life?
My mother. She is 88 years old and still very independent, busy and great fun. She was always a strong figure in our lives, providing us with the inspiration to be whatever we wanted to be.


8. What book has had the single most impact on your life?
“An Evil Cradling” by Brian Keenan
This is Brian’s story about his 4.5 year captivity in Lebanon while working as a journalist in 1985. It is a fantastic insight into the human spirit, how to control the mind in extreme circumstances and the beauty of the friendship that formed with his fellow captive John McCarthy.  It sounds grim but it is actually quite uplifting.
I read this book about 25 years ago and it still ranks as one of the best.

9. What is the best advice you have ever received?
When I had just started my first job in the UK I received the following advice from a very successful businessman “always go that extra yard when you are asked to do something in work”.

10. How would your friends describe you?
Hopefully someone who gets things done as I am always planning parties and get-togethers. Someone who likes to bake cakes. And football mad too!

Leave a Reply